Small packaging, mighty kind on the environment

Not only does Persil small & mighty give you brilliant results, but because it's 2x CONCENTRATED, it only takes ½ THE WATER to make it, ½ THE PACKAGING volume to put it in and ½ THE LORRIES * to deliver it. Plus, its brilliant cleaning power means it's effective even at low temperatures. So you can do your bit for the environment and get brilliant laundry results at the same time.

In fact, Persil small & mighty is so kind to the environment, that in 2007 the amount of Persil sold meant that we saved 4.1 million litres of water in making it and 4900 trees! To see how much Persil small & mighty saved month by month last year, take a look at our Environmental Savings Calculator**. The Persil Cleaner Planet Plan is about reducing the impact of our products on the environment - click here to find out more.

*Half the packaging as measured by the volume of waste. Half the water as used in production.
**data supplied by IRI based on a 4 week-ending period


0.1 million

1 million

90

2 tonnes

10 football fields of shelf space

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