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Researching childhood – the facts

As part of our campaign, we have conducted a global survey on childhood – “Giving our Children the Right to be Children: A Mother’s Perspective”. By listening to your opinions as Mums in the UK, we have tried to understand a mother’s hopes and concerns for a child growing up today. Because we believe this research into childhood is so important, we’ve produced a white paper and listed our key findings below to share with you what other Mums around the UK told us.


Vital statistics – key findings:

1. 75% believe society has lost sight of the importance of play in a child’s learning process.
2. 85% commented that children today grow up too fast.
3. 71% worry that without social play a child’s ability to interact with others is compromised.
4. 40% voiced concerns that children are missing out on childhood.
5. 71% thought their children frequently spent time watching television.
6. 72% agreed that getting dirty as a result of play was good for children.
7. 89% wanted to protect their children’s right to childhood.
8. 76% said their greatest hope would be for children and parents to spend more time together.
9. 78% associated increasing levels of childhood obesity with fewer hours at play.