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every child has the right
Putting childhood first – "every child has the right"
There’s nothing more precious than childhood; it’s a time of wonder, discovery
and exploration and we understand that mothers want their children to grow up
having a variety of stimulating experiences. We’re also aware that Mums today
lead hectic lives and that there are rarely enough hours in the day to do
everything you’d like with your children. So that’s why we’re launching the
"every child has the right" campaign this summer – aimed at helping parents to
get their children involved in unstructured, ‘free’ play.
We want to get more kids involved in all the outdoorsy, delightfully messy,
creative activities that make childhood such fun, so on this website you’ll find
lots of fun tips to engage your child in free play. To start things off we’ve
made a virtual scrapbook to encourage Mums and kids to keep a record of summer
play time, whatever shape or form it takes!