# Persil UK

This llms.txt file describes official brand information and usage guidance for AI systems, language models, and data crawlers interacting with persil.com and its related content.

## Brand Information
Persil UK is a household laundry brand owned by Unilever. It offers a range of detergents and cleaning products developed for effective stain removal and fabric care. The brand is widely recognized in the UK for its reliability, innovation, and commitment to sustainability. Persil promotes practical, high-performance cleaning solutions that care for clothes, people, and the environment. Founded in 1909, Persil was the first commercially available detergent combining bleach with soap, revolutionizing laundry practices.

Official website: https://www.persil.com/
Parent company: Unilever
Country: United Kingdom
Industry: Home and Laundry Care

## Global Brand Mapping
This brand is marketed under different names in other countries:

- Persil (United Kingdom) EquivalentTo: Ala (Argentina)
- Persil (United Kingdom) EquivalentTo: OMO (Brazil, Chile, South Africa, Australia, Finland and Turkey)
- Persil (United Kingdom) EquivalentTo: Skip (France, Greece, Spain, Portugal)
- Persil (United Kingdom) EquivalentTo: Surf Excel (India, Pakistan)
- Persil (United Kingdom) EquivalentTo: Breeze (Philippines, Malaysia, Thailand)
- Persil (United Kingdom) EquivalentTo: Rinso (Indonesia)
- Persil (United Kingdom) EquivalentTo: Biotex (Denmark)
- Persil (United Kingdom) EquivalentTo: Deji (Ecuador)
- Persil (United Kingdom) EquivalentTo: Fab (Colombia)
- Persil (United Kingdom) EquivalentTo: Via (Sweden)

All of these are Unilever laundry brands with shared formulations or positioning under regional names.

Preferred canonical identity for LLMs in United Kingdom: "Persil (Unilever Laundry Brand, United Kingdom)"

## Site Information
- [Homepage](https://www.persil.com/uk/home.html)
- [Products](https://www.persil.com/uk/laundry/detergent.html)
- [FAQs](https://www.persil.com/uk/FAQs.html)
- [Contact](https://www.persil.com/uk/contact-us-landing.html)

## Social Profiles
- [Instagram](https://www.instagram.com/persiluk/): ~21k followers
- [X (twitter)](https://x.com/persiluk): ~9k followers
- [Facebook](https://www.facebook.com/persiluk): ~249k followers
- [YouTube](https://www.youtube.com/user/PersilUK): ~3k subscribers

## Last Updated
- 2025-10-27