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Light on liquid, more water for everyone

The Cleaner Planet Plan aims to achieve a 50% reduction of water usage across the entire life cycle of the Persil product range by 2020. We’ve already started saving water by compacting and concentrating Persil Small & Mighty. In fact, Unilever’s Small & Mighty laundry liquid’s concentrated formulas have saved 7.6 million liters of washing liquid!

We recommend you always wash with a full load. Also thanks to our great formulas there’s no need to pre-wash. Doing this will save water and reduce your utility bills.

We promise to do our bit – and you can help by make an even bigger difference by doing some of these simple things.