Embrace dirt

#EmbraceDirt with Persil

Persil believes every child should have the opportunity to learn and develop through outdoor play and exploration. Our goal is to get all families to #EmbraceDirt and experience life, with all its messiness. Join us!


boy playing outside

56% of children have an hour or less of outside play time each day

   Get the dirt

We have competitions, events, news and views on getting families outdoors. It’s easy to get involved and discover more ways to #EmbraceDirt.


To get the latest dirt sign up below

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Get involved with Outdoor Classroom Day 

Have your child join us and millions of others around the world for an adventure on Outdoor Classroom Day on 1st of November. 

On Outdoor Classroom Day, one or all of your child’s school lessons that day are held outdoors. Sounds like fun? It is!

Teachers who participate in Outdoor Classroom Day notice how excited and enthusiastic the children get as they discover the natural world first hand. There are other lasting benefits too: 

  • Kids who spend more time outdoors can be more confident, more focused, and better behaved. 
  • They also improve essential life skills like problem solving, working as part of a team, and communication skills.

Ask your child’s teachers to sign up and take part!

nat geo

Why outdoor play matters with National Geographic

With over half of children spending an hour or less a day playing outside. Discover why Persil wants to encourage children to reconnect with Real Play outdoors. 

Chat live with one of our Persil Careline team from 8am-6pm Monday-Friday



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