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Embrace dirt

#EmbraceDirt with Persil

Persil believes every child should have the opportunity to learn and develop through outdoor play and exploration. Our goal is to get all families to #EmbraceDirt and experience life, with all its messiness.

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We've got competitions, events, news and views on getting families outdoors. Get involved and discover more ways to #EmbraceDirt

 

boy playing outside

56% of children have an hour or less of outside play time each day

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nat geo

Why outdoor play matters with National Geographic

With over half of children spending an hour or less a day playing outside. Discover why Persil wants to encourage children to reconnect with Real Play outdoors. 

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