White clothes on a washing line

Eco Friendly Laundry Tips

Reduce your environmental impact by using these green laundry tips. Discover eco-friendly products & transform your laundry habits!

We all want to contribute to a happier, healthier planet, and saving energy often saves us money as well! But it’s not always easy to think of green cleaning when you’ve got a few family-sized laundry loads to do, and a hectic life of your own! If you’re looking for a few simple ways to save the environment and reduce your environmental impact, read on to find out how to transform your laundry habits for the better.


In the past few years, washing machines have made some big improvements when it comes to efficiency and cleaning power. One of the major ways that you can have a positive effect on the environment is to switch to a more energy-conscious washing machine. What’s more, machines that have been designed to run on less energy will have lower running costs in the long-term.

Water usage is another big factor. According to the Energy Saving Trust, the average UK household does over five washes a week – that’s over 260 a year. Waterwise have found that the average water consumption of a washing machine is about 50 litres per wash, although traditional top-loading models once used up to 150 litres. However, things are getting better: the Guardian reports that between 1990 and 2011, the energy efficiency of washing machines improved by 31%.

As a general rule, front-loading machines tend to use a smaller volume of water per wash, so if you have the money to spare now, you may end up reaping the benefits in years to come. Most new models of washer have been built with water and energy efficiency in mind.


If you haven’t got the budget for a brand new washing machine, there’s no need to worry – you can still make a big difference by changing the way that you wash your clothes! Start by reducing your wash cycle temperature. Switching from 40°C to 30°C may not sound like much, but it can result in an average 40 percent reduction in your electricity usage per load.

Many washers are designed to clean just as efficiently at lower temperatures nowadays, and there are plenty of detergents, like Persil, that do the same. Our Persil liquids, powders and capsules all remove stains first time well in both a quick and a cool wash – allowing you to save energy with every cycle.


In addition to better cleaning power, you can choose a detergent that's kinder to our planet too. How eco-friendly a laundry detergent is depends on a several factors: what it's made from, if the packaging is recyclable, and how much you need to use.

At Persil we are working hard to make our products and packaging kinder to our planet.

In our liquid detergents, for example, we have boosted our products with effective plant-based stain removers and are now using bottles made from 50% recycled plastic that are 100% recyclable. We have also developed a formula that is 23% more concentrated than before whilst giving the same great cleaning results. A smaller dose means that our bottles are smaller which allows more bottles to be transported per truck, meaning approximately 19% less trucks on the road, all as part of Unilever’s Clean Future initiative to decarbonise the cleaning industry.

Discover more here.


If you’ve got a washer-dryer or drying machine, there are several ways you can use it more efficiently. It’s important to clear the lint filter regularly, as this can make drying cycles faster. Some newer models have moisture sensors that actually stop the machine automatically when the clothes are dry.

It doesn’t take a lot of effort to cut down your environmental impact. Power-efficient washing machines can make a dramatic difference, but you don’t need to spend thousands of pounds to do your bit. Just by making small changes to your washing and drying habits, you can help conserve the environment with every single load.