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Close up of molecules

End animal testing

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We’re working towards a future where there’s no more animal testing. Anywhere. Because we know there are enough ways to make sure that products are safe without it.

For 10 years we've been assessing the safety of our products without animal testing simply because there's no need. There are other ways to make sure that products are safe for consumers. So you can be rest assured that we don't test on animals and instead use our scientific tools when accessing the safety of our Persil products #UseScienceNotAnimals

A side by side shot of test tubes in a lab
We can work with other brands to help them stop testing on animals too.

We’re working towards a future where there’s no more animal testing. Anywhere.

Because we now have the knowledge and scientific tools, we promise that we’ll keep sharing our approaches so others can do the same.

Test tubes filled with green leaves

We've been finding different ways to assess product safety without animals since the 1980s

In 2019, we received the Corporate Consciousness Award from the Humane Society of the United States for over 30 years of global leadership to end animal testing for assessing product safety. And it’s this knowledge and expertise, along with our scientific partnerships and work with animal protection organisations that means we can work with other brands and companies to help them stop testing on animals too. We see that as our responsibility.

And we’ll continue to campaign for regulatory change.

The European Chemicals Agency (ECHA) say that some of the ingredients that have been used safely in our products for years need to be tested on animals. We know this is unjustified. So we’re campaigning for change.

A side by side of a scientist pipetting liquid onto a petri dish, next to a close up of molecules
We're campaigning for change.

In the coming years, we’re going to keep fighting against animal testing

And we’ll continue to speak about the issues that matter the most to our consumers, and to the planet.

You can rest assured THAT WE DON'T TEST ON ANIMALS when assessing the safety of our Persil products.