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INSPIRE YOUNG PEOPLE TO TAKE ACTION FOR A BETTER WORLD.

REAL CHANGE HAPPENS TOGETHER
A girl watering plants in a garden with the Dirt is Good Project logo next to her

Taking action, alongside others, has a positive impact on young people's wellbeing, their communities, and the planet.

That is why we're launching the Dirt is Good Project, to support young people to roll up their sleeves and take action on what matters to them, no matter how messy.

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Our Route to A Cleaner Future

Discover how we're working towards a more sustainable future

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    Product

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    Production, packaging and ingredients. We’re putting them all to the test.

    Have a peek
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    People

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    Sometimes the best ideas come from letting ourselves make a little mess.

    Get involved
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    Planet

    Silhouette of planet Earth

    We’re being kinder to the planet, but we never compromise on being tough on stains.

    Find out how

Products

Our Plastic Pledge

This year at Persil we're taking even bigger steps to do our bit for the environment and to help make it easier for you to make greener choices, without compromising on quality.
Children cleaning up a beach

Think it's important to do your bit for the environment? We do too. That's why all of our Persil Liquid laundry detergent bottles are now 100% recyclable and made with recycled plastic, something that will affect millions of bottles each year and reduce virgin plastic use.

WHAT'S VIRGIN PLASTIC?

Virgin plastic is plasti...

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