Skip to content

Our promise to the planet

Dark blue textured summary background
As a global household brand, we need to be committed to do the right thing when it comes to sustainability and looking after the planet.

We’re here to make sure that our family of powders, liquids and capsules make everyday jobs easier. And are better for the planet.

Sometimes it’s the small, everyday habits that have the biggest environmental impact

Our consumers are growing more aware of the products they use and what ingredients they contain. How are they made? Where will they end up? And are there alternatives that’re better for the environment?

So, while it’s great being a global brand, we need to be committed to do the right thing when it comes to sustainability and looking after the planet.

Here’s how we’re reducing our impact on the planet without making compromises on the quality of our products.

Side by side images of test tubes
A lot of our products are made of 90% BIODEGRADABLE INGREDIENTS (or more). AND WE WON’T STOP WORKING ON THIS UNTIL IT’S 100%.

We’re working on making our products as kind to the planet as possible

And as tough as ever on stains. We’ve always taken our time when it comes to choosing the right ingredients and packaging, because it’s important to examine their performance as well as their impact on the planet. A lot of our products are made of 90% biodegradable ingredients (or more). And we won’t stop working on this until it’s 100%.

With rigorous testing and safety assessments we’ll continue to research and challenge our products and packaging to make sure they’re doing exactly what they should be doing: tackling tough stains while having as little impact on the planet as possible.

Children recycling together

And biodegradable ingredients aren’t the only action we’re working on

By 2023, we hope to achieve a deforestation-free supply chain. We’re working to halve the use of virgin plastics by 2025, and eliminate fossil fuels in our products by 2030. And by 2039, we want to make sure we have net-zero carbon emissions from all our products from cradle to shelf.

We look at our products from every angle and do everything we can

Like in the UK, where our packaging is 100% recyclable and our bottles are made from 50% recycled materials. Our capsule eco-packs also have 78% less plastic than our regular packs. We’re constantly improving everything we do to make it better for the planet.

A side by side of a landscape and an Omo bottle
By 2039, we want to make sure we HAVE NET-ZERO CARBON EMISSIONS from ALL OUR PRODUCTS from CRADLE TO SHELF.

We believe everyone should take action, without worrying about dirt

When it comes to tackling climate change, our potential is about being able to act – and not worry about getting dirty while doing it. By embracing the quality and power of our products, and not worrying about the environmental impact they might have.

We see dirt as being the mark of taking action

When children get stuck in and take action with others on the things they are about, it has a positive impact on their wellbeing, their communities, and the planet.

This is why, through our programmes, we’re here to support parents who are keen to support their children to get stuck in. We’ll take care of the dirt after.

Children getting dirty together

So, our promise is this: we will continue to work on making our brand as sustainable as possible without compromises. Because our great cleaning products should have as little impact on the earth as possible.

We're constantly IMPROVING EVERYTHING WE DO to make it BETTER FOR THE PLANET.