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Our Plastic Pledge


Think it's important to do your bit for the environment? We do too. That's why all of our Persil Liquid laundry detergent bottles will now be made with recycled plastic, something that will affect millions of bottles each year and reduce virgin plastic use by at least 25%.

What's Virgin Plastic?

Virgin plastic is plastic that is being used for the first time.


What's Post Consumer Recycled Plastic?

Post consumer recycled plastic, also known as PCR, is plastic that has been recycled and then used again.


Our Impact

We're chosen by nearly 8 million households across the country which means it's more important than ever that the packaging we use is helping to reduce the amount of virgin plastic in the world.

We'll be using at least 25% recycled plastic in our bottles which we've estimated will reduce the amount of virgin plastic we use in a year by 500 tonnes, equivalent to 42 double decker buses or 1 billion plastic bags.

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93% of Britons agree that plastic bottles should contain recycled plastic

Same Product, New Bottle

In our new widely recycled bottles the product inside is the same effective stain-removing formula that you know and love. So you know that by doing your bit for the environment by buying our bottles, you'll be getting the same amazing clean. 



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