10 million children

We believe every child deserves the chance to get a quality education and the life opportunity it can bring. That’s why we’re launching Learning for Tomorrow, our global campaign for education. It’s our long-term initiative to help give children in some of the world’s toughest areas the opportunity of a quality education. The first step is us helping 10 million children – because we know getting kids learning today prepares them for a better tomorrow.

Brighter beginnings start now

Standing at the school gates makes us feel so proud! Yet there are around 58 million children who won’t even get a primary education this year. And while many will go to lessons, not enough schools in Brazil, India, and Vietnam have the right facilities or properly trained teachers. This means about 130 million children leave school every year without the foundation they need for the future. That’s why our Learning for Tomorrow initiative, which concentrates on improving access to quality education, is a very real and positive step forward.

Kids learning for tomorrow

We understand the importance of education, and therefore believe that a proper quality education gives children a great head start. The school day teaches them so much more than just reading and writing – they also learn vital skills such as making decisions, choosing friends, getting messy, and learning from their mistakes. These are skills you won’t find in any textbook. That’s why we’re giving 10 million kids access to quality education, to help them take the first steps towards learning for tomorrow.

Our amazing partners at UNICEF

We’ve chosen the humanitarian organisation, the United Nations Children’s Fund (UNICEF), to help make Learning for Tomorrow happen. Like us, UNICEF believes a proper quality education for all helps set children up for life. And because they’re the experts in giving young people the best possible start, they know exactly what kind of help is needed where. The first step could be training more teachers, kitting out classrooms or tackling the social issues that lead to pupils dropping out of school. We are very proud to be supporting such a brilliant organisation on such an exciting initiative.

What happens next?

Persil is giving UNICEF €1.4 million to kick-start Learning for Tomorrow in 2015. And that’s only the beginning. As this initiative is about giving children a brighter, better future we’re already busy planning for what will happen next. Take a look here to see some of the great work UNICEF does to make sure children get a quality education, and find out more about the importance of learning.